Personal reflections from our marketing manager, Josefin
Introduction
When I first joined AlliedOffsets in early 2023, I didn’t expect that a question about the space between two words ‘Allied’ and ‘Offsets’ would say so much about who we are. But here we are.
When people think of AlliedOffsets, they often think of data. They are right, of course, but behind the numbers, dashboards, and reports there is so much more, and if you come visit our office you will find a small but passionate team of people who really care about doing something meaningful for the planet.
This is a little look behind the scenes at how we’ve worked to develop our brand over the last few years.
The AlliedCrowds becomes the AlliedOffsets
In 2022, AlliedOffsets grew out of AlliedCrowds, a company originally focused on tracking crowdfunding in emerging markets. Over the years, the team became experts in gathering and analysing very complex financial data, and understanding how funds flowed to local projects, as well as helping organisations like FSD Africa and UNDP.
That same data-driven mindset eventually led to a new mission: applying those skills to climate and carbon markets. That’s how AlliedCrowds became AlliedOffsets, moving from crowdfunding to carbon while keeping the same goal of using data to create a positive impact.
Building something worth working for: bringing it back to the environment
Climate change and protecting the environment is at the core of everything we are doing at AlliedOffsets. It’s what brings us all together in a way (or maybe that’s all the pints we’re drinking?).
Even as we grow and evolve, that core motivation hasn’t changed, it’s what makes the long days and endless product iterations, updates and campaigns feel worth it. Every new feature, report, or dataset we’ve released connects back to that shared goal of helping make the carbon market more effective in fighting climate change.
Developing the AlliedOffsets brand
When I started working for AlliedOffsets in early 2023, I was the first full time marketing hire in the business, and we had to quickly establish our key priorities. At the time, AlliedOffsets was relatively new to the voluntary carbon market, and we were developing new products, features and building better brand awareness and reach in the global carbon market.
We started asking ourselves questions like: What do we want people to associate the brand with?
Immediately, we knew that focusing on being completely independent and impartial would be key to building trust. At the same time, as a start-up, we wanted to keep that sense of creativity and innovation that makes AlliedOffsets unique. Therefore, offering products that meet our customers’ needs, while staying creative, and agile became (and still is) a fundamental part of who we are.
Whilst our brand has evolved a lot since those early days, that process is still ongoing, and every new partnership, product feature, or dataset adds another layer to how people see AlliedOffsets.
An innovative approach to product development
From the start, we’ve built our products by listening closely to the people using them. Feedback from clients and prospects has shaped nearly every major feature and development, from the dashboards we offer to the specific data in it.
This open approach means the brand is constantly evolving, shaped not just by us but by the whole carbon and sustainability community.
The AlliedOffsets’ team
As of this month, we are a team of just over 20 people, from over 10 different countries, which helps us bring in a lot of different perspectives and experiences and ultimately make our products better for our customers.
Alongside the high quality impartial and unbiased data, and the innovation - the team at AlliedOffsets is one of our most important assets. Working at this company means being surrounded by people who care about the integrity of the data, the planet and about each other. And in essence, that is what gives the AlliedOffsets’ brand its great colourful personality.
The space between ‘Allied’ and ‘Offsets’
The most difficult part of working at AlliedOffsets? The infamous space between the words Allied and Offsets that everyone always adds.
No shame, it apparently happens to the best of us…
As much as we (meaning me mostly) at times get frustrated by that little space, along the way it has become somewhat symbolic. It’s a nice reminder that our work and data often sits in the space in between different market stakeholders supporting impactful work on all sides of the market. Or perhaps this is just my very cheesy way of saying ‘if you quote our data, remove the space please!’ ;)
The Allied future
As we are nearing the end of 2025, I look forward to seeing where the market heads and how the AlliedOffsets brand continues to develop.
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