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Since the beginning of this year, we've been working hard behind the scenes to evaluate our long-term plans and our brand. We've been asking ourselves big questions like: What does AlliedOffsets actually stand for? Where do we want to be in five, or ten, years?
After numerous workshops, phone calls, meetings, one too many documents named branding_pillars_FINAL_v68.docx, and more Slack threads than I can count, we've landed on something we're proud of, and something we can all stand Allied behind (sorry I know, it’s too cheesy!).
So what have we done? Let me walk you through the updates.
Why was this rebrand needed? As we have continued to grow the business and the team over the last few years, we needed to regroup to come up with a clearer direction on where we want to take the business, and what our core values, vision, and mission actually are.
Why now? We've grown the business, and our brand, significantly over the last three years since I started here, and we thought it was time to take both to the next level.
Why does this matter to the people we work with? We wanted to make sure people understand why we're doing this work. And that comes back to one thing: the climate.
What are we changing?
Climate change is happening, and we are not afraid to say we believe that climate matters. Climate is at the core of our business, and it's the reason we exist as a business. We believed it was time we were more vocal about that.
Our vision and mission
Vision: Making climate action business as usual.
Carbon offsetting should become a standard, embedded part of how organizations operate, regardless of emission targets or market and brand expectations. It should be integrated into business as usual, rather than treated as a one-off or reactive initiative.
Mission: How we get there.
To achieve our vision of making climate action business as usual, we bring together comprehensive data and analytics across carbon markets to enable informed decision-making. By equipping buyers, developers, investors, and others with reliable insights, we reduce risk and support the wider carbon ecosystem, while providing more efficient ways to meet sustainability requirements.
We work closely with companies to deepen their understanding of the role carbon markets play in helping the world reach net zero, so that carbon markets can deliver real climate impact.
Only reliable data
Companies offset carbon to compensate for emissions, meet net-zero targets, uphold carbon responsibilities, and strengthen their brand. Having reliable, verified data is the primary requirement for future-proofing your venture, or building a genuine climate legacy.
Through robust methods and practices, we're committed to providing entirely reliable data, every time. If we have any doubt about our data, we don't release it. It's that simple.
Why? Because this matters to us. Climate matters.
Website updates to reflect this
To bring this brand shift to life, we've rebuilt parts of the site around it by incorporating:
- A stronger focus on data
- A clearer view of impact under our ‘Solutions tabs’, showing how our clients actually use our data
- Free data and resources, in support of our vision to make a real climate impact, accessible to all
- More interactive videos and data, so users can explore rather than just read
We're excited for you to explore AlliedOffsets 2.0, and even more excited about what’s to come next.
Any feedback, please feel free to reach out to me at josefin.nordahl@alliedoffsets.com.