How to identify carbon credit buyers in the voluntary carbon market

Understanding who is purchasing carbon credits and how is essential to navigating the voluntary carbon market (VCM).

AlliedOffsets’ recent report, The Future Buyers of the Voluntary Carbon Market, explores where the next wave of demand may come from. Alongside this research, AlliedOffsets' Buyer Module provides tools to identify active buyers, analyze demand trends, and assess where new opportunities may emerge.

Below are some of the key ways organizations use the Buyer Module.

The Buyer Lead Generation tool helps identify companies that have previously purchased credits as well as organizations that may be likely to enter the market.

Users can generate targeted outreach lists using filters such as:

- Location
- Price
- Project attributes
- Co-benefits

This allows teams to prioritize companies most likely to be active in the voluntary carbon market.

The Buyer Module also helps organizations analyze carbon credit demand trends across the market.

Users can explore how purchasing activity varies across:

- Sectors
- Regions
- Project types

These insights provide a clearer view of how demand is evolving across the VCM.

Organizations can also use the module to benchmark their activity against competitors.

By analyzing historic purchases and retirements, users can better understand which companies are active in the market and how activity differs across sectors.

The Buyer Module also enables analysis of future carbon credit demand.

By analyzing corporate emissions targets and decarbonization commitments, users can assess which companies may require carbon credits as part of their climate strategies.

How Nature Broking uses AlliedOffsets’ buyer lead generation tool

"Nature Broking is a leading premium carbon credit strategic advisor and portfolio manager for corporates. AlliedOffsets’ data and business development tools are integral for Nature Broking to be able to provide the best service and most up-to-date deep insights for our clients. The Buyer Lead Generation tool is critical for identifying organisations that would benefit from our services, while the wider project and pricing dataset enables us to transform data into meaningful, actionable insight.

Andy Harris, Managing Director, Nature Broking

Nature Broking regularly uses the Buyer Lead Generation tool to identify corporates active in the market, improving the efficiency of their outreach and helping pinpoint organizations that may benefit from their advisory services.

Learn more about the Buyer Module

The AlliedOffsets Buyer Module provides tools for lead generation, demand analysis and demand forecasting across the voluntary carbon market.

If you would like to learn more, you can book a meeting with our team here.